Category Archives: Business Analysis

Business Analysis5 Mins
Samsung Marketing Mix Analysis
Samsung's marketing mix strategy is crucial to the success of the brand. The Samsung 4Ps are greatly responsible for the company making over USD$200 billion in annual revenues.
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Business Analysis5 Mins
Samsung Segmentation, Targeting, and Positioning
Samsung segmentation, targeting, and positioning strategies position the company as a powerhouse in the global IT and mobile communications industry.
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Business Analysis4 Mins
Microsoft Segmentation, Targeting, and Positioning
Microsoft's segmentation, targeting, and positioning strategies have positioned the company as a leading global IT brand with value-added operating systems for PC.
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